I've included a couple new endorsements. If you live in New England and need new equipment or clothing there are only two retailers that I believe know what the sportsmen of the region not only want, but need. While some of the bigger names have fancy advertising, and large, colorful catalogues, I've found that their regional marketing often falls flat. This is especially noticeable when you visit their mega-stores looking for something you could use. It is for that reason that I am endorsing both Kittery Trading Post, and LL Bean. Both of these retailers know what the north east outdoorsman needs, and both have knowledgeable salespeople working their (in the case of LLB, flagship) store.